People know Artisanal better as the Scotch Malt Whisky Society. And that was a part of the problem: Artisanal was much more than that, even though the SMWS has a global presence.

Artisanal has major expansion plans, evidenced by their recent acquisition of Single Cask Nation in the USA. We were referred to Artisanal to create an EVP to reflect their unique offering to their customers through the lens of their teams.

We used most of the Calgary Process to create an Evp that could only be Artisanal Spirits, and an activation style to take that message to market. This has been launched quite recently so we’ll update this page when we have more to say about effectiveness.