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Our “go to” example of an EVP taken end to end by a gifted and fully on board Communications team. This project took us across the country as we worked on how to bring five brands – big in their own right – into a Heineken UK EVP. The resultant descriptor line – Pride in who we are, Passion for what we do” is one of our favourites. With an EVP that went through the Heineken “ Brand in a Bottle” brand building process, Heineken took the EVP concept, launch event, brand book and  internal brand handbook and ran with it to produce brilliant creative, branded offices, and external campaigns that really caught the eye. And you have to love a client who gave us free new beers and ciders to try every time we visited!