MEDIA & ROI
CUTTING-EDGE MEDIA STRATEGY
It’s imperative that we offer our clients the very best – solutions that are not only cutting-edge and results-driven, but always people- and planet-focused. Because, to us, performance means more than outcomes. It means delivering impact and results responsibly.
Jack Ryan Media, our long-standing strategic media partner, brings gold-standard thinking and proven performance across a range of sectors. Together, we have delivered high-impact, high-return campaigns for brands like SSE and First Bus, particularly in competitive and hard-to-fill technical and STEM talent markets.
It’s a partnership that gives us the power to deliver media strategies that are informed by neuroscience and led by data – saving clients time and money, while driving measurable results. With a combination of marketing science, behavioural insights and real-time reporting, our campaigns don’t just reach audiences, they influence action.
HOW WE WORK WITH JACK RYAN MEDIA
Powered by their proprietary iJACK Campaign and Analytics Platforms, the campaigns we deliver together provide dynamic, data-optimised media that adapts in real time to maximise ROI. With a bespoke dashboard, clients gain live access to campaign performance, unlocking the potential for end-to-end, data-led talent attraction reporting – bringing real-time visibility into candidate behaviours and actions, as well as the flexibility and control to keep a close eye on costs.
Working this way, we’ve seen remarkable improvements in the quality and speed of hires, measurable reductions in budgetary spend, and significant uplifts in brand awareness. In short, by working hand in hand with Jack Ryan Media, we make attraction media work harder and smarter across every stage of the funnel, from reach and engagement right through to conversion.
A GOLD-STANDARD PARTNERSHIP
Jack Ryan Media is the only IAB Gold Standard® accredited media agency headquartered in Scotland, and one of just six in the UK. Independently audited by ABC and certified for TAG Brand Safety, they offer proven standards of media planning, buying and ad operations. They are also triple ISO-certified across Quality Management (ISO 9001), Environmental Management (ISO 14001) and Information Security (ISO 27001).
Performance, People and Planet is of paramount importance to us. Jack Ryan is a B Corp® certified organisation, meaning that all campaign and talent attraction media meets international carbon standards.
Digital media is served via renewable energy-powered data centres, and even Scope 3 user emissions (such as the energy it takes to charge a mobile phone and view an ad) are calculated and offset through accredited sustainability frameworks. Post-campaign, clients receive a full carbon impact report and offset analysis, ensuring total accountability. Their environmental management systems are also independently audited and certified to ISO 14001 by the British Assessment Bureau.