EVP PROJECT AND PRACTICAL TOOLKIT FOR SUCCESS
Trusted by one of our long term HR contacts to come in and help with an EVP project, we worked with the senior HR team at ScottishPower to articulate their employer brand to a wide range of audiences. So wide, in fact, that the external market didn’t know the breadth of opportunity that existed within the organisation. And the people in ScottishPower were frustrated that their fantastic messaging – and their 100% green energy generation credentials were not well enough known to their target talent groups. Our work tells the story of the people working in ScottishPower and their pride in the way they serve their markets, keeping the lights on and working on decarbonising the industry. It’s inspiring stuff, and we are so pleased to be able to be part of it.